April 28th, 2008

Newspaper circulations drop again, as expected

By Alvin Chang

Here are the latest numbers from the Audit Bureau of Circulations.

Every paper in the top 25 lost circulation except the top two: USA Today and the Wall Street Journal.

But there’s an interesting tidbit buried in this Editor and Publisher article: “Daily and Sunday circulation at the Chicago Tribune both dropped 4.4% to 541,663 and 898,703, respectively. In a statement released this morning, the paper noted that it increased its readership with its other products like the free Redeye and its Web site.”

The big question is: Are people reading the newspapers less or are people reading it in places other than print? And when will newspapers start cashing in on this? The perception is that newspapers are dying, but I want to see how the online readerships stacks up to previous years.

(via Romenesko)

This entry was posted on Monday, April 28th, 2008 at 9:28 am and is filed under Life of Alvin. You can follow any responses to this entry through the RSS 2.0 feed.

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